Business owners are discovering that a great way to keep clients notified of the latest happenings in their business, as well as to market and advertise their latest discounts, sales, presentations or meetings is by sending text messages. SMS has emerged as an instant way to advertise products to individuals with a short and catchy message that comes through periodically.The key when sending SMS marketing messages through your text service is to not send them too frequently and to make them short and targeted. You want to be sure that the texts you are sending do not bother your customers and are not too long, as this will lead to clients deleting your number from their database – a reaction that is counterproductive to your advertising campaign, indeed!When creating a SMS text marketing campaign, it is key to create messages that are short and catch your customers attention. Most text messages do not allow you to type more than 120 characters without spilling over into a second text message. You want to restrict the texts to one message and prevent spilling your messages over into second or third texts because advertisements can easily be seen as an intrusion.As an example, if you sell books, you may want to highlight your most recent sale or discount in your SMS marketing campaign. Be sure to highlight information that you want to draw customers to in an exciting way. You also want to be sure to include your company name, your website or telephone number. You can also request that individuals save your information as a particular name in their phone so that they know who it is when the text message pops up.Do not include abbreviations that will be difficult for your customers to understand or to decipher. This is important because you want your SMS marketing to be as clear as possible so that your customer can make a purchasing decision as quickly as possible. For example, while you may understand that discounts can be abbreviated to “dscts” your customer may not understand what that means and it could make a huge difference in the effectiveness of your advertisement.Feel free to use exclamation points in your SMS message. Including an occasional “!” after your sentence shows your excitement for what you are offering your customers, and will help to draw your customers attention to what you are talking about. You want to avoid sending frequent text messages, maybe keep your texts to 2 – 3 per month, because many individuals may be charged per text that is used if they do not use the service frequently.Combining these techniques will ensure that your marketing campaign draws in plenty of customers. Creating surveys for your customers to fill out will also help you to determine how effective the use of this campaign is. By collecting phone numbers from customers as they cash out their merchandise, you can create a database that will bring new customers in to your store on a frequent basis.